On November 28, 2014, J.D. Power Asia Pacific released its 2014 China Automotive Performance, Execution and Layout (APEAL) StudySM. The report showed that customers expected more in terms of design, new features and innovative technology. BAIC’s Weiwang 306 was the highest ranked and named the winner of APEAL’s minivan segment. In the international market, BAIC’s Weiwang 306 is branded as the MZ40 WeVan. In the Philippines, BAIC is distributed by Bayan Automotive Industries Corporation (Bayan Auto), a subsidiary of Universal Motors Corporation (UMC). The MZ40 was introduced and launched at the Philippine International Motor Show in September 2014.
The APEAL Study, which has been published for 12 years, serves as an important benchmark for the appeal of newly released vehicles. The study shows how satisfied customers are with their new vehicle in terms of performance and comfort. Vehicle owners are asked to evaluate their vehicles during the first two to six months after the purchase. The study examines 82 attributes across 10 vehicle performance categories: vehicle exterior; vehicle interior; storage and space; audio/ entertainment/ navigation; seats; HVAC; driving dynamics; engine/ transmission; visibility and driving safety; and fuel economy. In total, 14 vehicle segments are eligible for awards in the 2014 China APEAL Study. BAIC MZ40 WeVan was awarded the best model in the minivan segment.
Not coincidentally, the MZ40 WeVan was recently named 2014-2015 Sub Compact Van of the Year in the recent Car of the Year Awards by the Car Awards Group Inc. (CAGI). Both awards reveal that the MZ40 is more and more recognized by different markets with its outstanding performance. With its stylish appearance, extra-large interior, safety features, ergonomic design as well as superior dynamic performance, the MZ40 stands out from other vehicles in the same class.